# Victoria Olives — Continuous Learning & Sales Intelligence System

## Goal
Build and continuously improve Victoria's technical and commercial knowledge for:
1. Green Halkidiki table olives
2. Black/Kalamata table olives
3. Olive oil

## Outputs
- Technical knowledge briefs under `knowledge/`
- Current technical/market research under `market-intel/`
- Prospect lists under `prospects/`
- Competitor notes under `market-intel/competitors/`
- Marketing and sales playbooks under `operations/` and `reports/`

## Research streams

### Technical stream
Sources to prioritize:
- International Olive Council standards and technical documents
- Codex/FAO/WHO food standards
- EU food law and labeling guidance
- Greek universities and theses on table olives/olive oil
- Scientific articles on fermentation, pasteurization, shelf life, defects, packaging, sensory quality
- Technical trade publications for olives, olive oil, packaging, food safety

Topics:
- Halkidiki green olive processing, fermentation, debittering, stuffing, pasteurization, packaging
- Kalamata/natural black olive processing, PDO/PGI distinctions, shelf life, defects
- Olive oil grades, acidity, peroxide, K232/K270, waxes, phenols, storage, packaging, fraud/adulteration, export specs
- HACCP/ISO/BRC/IFS, microbiology, brine parameters, additives, label requirements

### Commercial stream
Sources to prioritize:
- Importers/distributors by country
- Supermarket/private label buyers
- HoReCa and deli chains
- Food trade fairs and exhibitor lists
- Competitor websites, catalogs, Amazon/retail listings, B2B marketplaces
- Trade statistics, tariffs, customs/import rules

For each prospect:
- Company, country, website/contact public source
- Buyer type: importer/distributor/private label/HoReCa/retail
- Fit: why they match green Halkidiki, Kalamata, olive oil
- Likely decision maker/contact path
- Suggested first offer and outreach angle
- Risk/quality requirements

## Weekly reporting format
- Green: ready opportunities/knowledge added
- Yellow: uncertain items needing verification
- Red: risks/blockers/regulatory issues
- Next: exact action for boss

## Compliance rules
- Do not send outreach without boss approval.
- Do not claim legal/customs certainty; mark items to verify with broker/lawyer/authority.
- Prefer primary sources over blogs when regulation or technical safety matters.