# Victoria Olives — Prospecting & Competitor Playbook

## Target buyer segments
1. Food importers/distributors
2. Mediterranean/Greek food specialists
3. Supermarkets and private label buyers
4. HoReCa wholesalers
5. Delicatessen/gourmet chains
6. Online grocery/e-commerce sellers
7. Foodservice suppliers for hotels/restaurants

## Product positioning

### Green Halkidiki olives
- Large size, firm texture, Greek origin, good for stuffing, premium retail jars, HoReCa formats.
- Strong angles: Greece, Halkidiki identity, crunch, meze, clean brine, stuffed options.

### Kalamata / natural black olives
- Premium Greek identity, Mediterranean diet, salads, antipasti, deli counters.
- Need care with naming/PDO rules depending on origin and market.

### Olive oil
- Position by grade and proof: extra virgin, acidity, harvest date, origin, packaging, sensory profile, certifications.
- Strong angles: Greek origin, freshness, phenolic/sensory claims only if verified, foodservice tins, retail glass/private label.

## Prospect qualification score
- 3 points: imports Mediterranean/Greek foods already
- 3 points: sells table olives or olive oil already
- 2 points: has private label or foodservice distribution
- 1 point: clear buyer/contact path
- 1 point: target country has good demand/pricing

Score 8-10: priority A
Score 5-7: priority B
Score 0-4: monitor only

## Outreach rules
- Draft only; do not send without boss approval.
- Personalize by buyer type and product fit.
- Offer samples only after qualification.
- Ask for product specs/MOQ/pack preference before quoting final price.

## First email structure
- Short intro: Greek producer/supplier of table olives and olive oil.
- Product fit: mention their category/market.
- Offer: Halkidiki green olives, Kalamata/natural black olives, EVOO; retail jars, HoReCa, bulk/private label where available.
- Ask: whether they import Greek olives/olive oil and preferred pack sizes.
- CTA: send specs, samples, price indication.

## Competitor fields to track
- Company/brand
- Country
- Product types
- Pack sizes
- Certifications
- Retail/wholesale channels
- Price points where public
- Messaging/claims
- Weakness/opportunity for us